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CONTACT
caitlin.greenho@gmail.com I use multimedia to explore and develop dynamic communication strategies that move, entertain and inspire my audiences. Born and raised between Boston and Charleston, I'm currently exploring digital communication in New York...or wherever opportunity happens to take me. I developed a love of media through film and journalism early on and I've continued to delve deeper in my studies, work experience and daily life.
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Education
University of Southern California Class of 2018
Major: Public Relations, Honors GPA: 3.9
Minors: Multimedia Studies, Screenwriting Global Scholars Honors Award Recipient
Skills
Premiere, After Effects, Photoshop, Illustrator, InDesign, Final Cut, Avid Media Composer, copywriting and editing, google analytics, social media analytics, brand partnerships, HTML, CSS+ , UX, UI, Hypercinema: 360 video, IMAX shooting & editing, drone operation, mobile application design
Experience
Digital Media Consultant
Present
Currently, I work with growing companies to develop and produce branded content. I devise media strategies to meet growth goals and define brand guidelines. Working closely with management and creative teams, I help implement website design, social media strategies, and partnership initiatives.
Clients: Island Coastal Lager, The Good Kitchen, Hah! Parking, Game Face Media, Reading Partners, Abby’s Friends Diabetes Awareness
Parsley Health – New York, NY
Digital Marketing Specialist, January 2019 – April 2020
Executive Associate, Chief Branding Officer, October 2018 – January 2019
Clique Media Group, Who What Wear – Los Angeles, CA
Creative Strategy & Social Media Coordinator, January – May 2018
PR & Social Media Intern, September – December 2017
Digital Media Intern, May – September 2017
London Fashion Week Assistant, Jan. – Feb. 2017
Digital Intern, Sept. – Dec. 2016
Editorial, Features Intern, May 2016 – Aug. 2016
Entertainment Relations Intern, January – May 2016
New York Fashion Week Support Staff, February 2016
Digital Media and Creative Services Intern, August 2015 – January 2016
Digital/ Editorial Intern, May – August 2015
Digital Marketing and E-Commerce Intern, December 2014 – May 2015
Staff Writer, January 2013 – August 2015
USC Presidential Scholar – Half Tuition Scholarship
Global Scholars Prize Winner
Thematic Option Honors Writing Program
International Media Studies Program in Rome, Italy - Spring 2017
Lambda Pi Eta Annenberg Honors Society
National Merit Scholar
Dean’s List 2014-2018
Alpha Lambda Delta National Honors Society and Trojan Scholar Society Member
USC Annual Research Conference Panelist - 2015
University of Southern California Class of 2018
Major: Public Relations, Honors GPA: 3.9
Minors: Multimedia Studies, Screenwriting Global Scholars Honors Award Recipient
Skills
Premiere, After Effects, Photoshop, Illustrator, InDesign, Final Cut, Avid Media Composer, copywriting and editing, google analytics, social media analytics, brand partnerships, HTML, CSS+ , UX, UI, Hypercinema: 360 video, IMAX shooting & editing, drone operation, mobile application design
Experience
Digital Media Consultant
Present
Currently, I work with growing companies to develop and produce branded content. I devise media strategies to meet growth goals and define brand guidelines. Working closely with management and creative teams, I help implement website design, social media strategies, and partnership initiatives.
Clients: Island Coastal Lager, The Good Kitchen, Hah! Parking, Game Face Media, Reading Partners, Abby’s Friends Diabetes Awareness
Parsley Health – New York, NY
Digital Marketing Specialist, January 2019 – April 2020
- Designed and produced digital and video assets to increase social media engagement and elevate the brand voice
- Developed influencer and brand partnership strategies to increase the brand’s social media presence by an average of 15% per quarter
- Facilitated growth strategy tests to optimize SEO strategy and newsletter engagement to increase brand awareness
Executive Associate, Chief Branding Officer, October 2018 – January 2019
Clique Media Group, Who What Wear – Los Angeles, CA
Creative Strategy & Social Media Coordinator, January – May 2018
- Pitched and produced daily content
- Drafted copy and managed scheduling of posts across all platforms (Who What Wear, Byrdie, MyDomain, @obsessee, The Thirty) on Facebook, Twitter, Google+, Pinterest, Instagram, and Tumblr
- Measured and monitored social impact
- Conducted market research, managed influencer partnerships
PR & Social Media Intern, September – December 2017
- Produced competitive research decks, trend decks and influencer face sheets to develop social strategy
- Worked in Photoshop and Illustrator to create branded social media and ecommerce content
- Managed social media and influencer relations to optimize engagement and promote the brand image
Digital Media Intern, May – September 2017
- Pitched, produced and edited digital content to communicate campaign messages across multiple platforms
- Worked in Photoshop, Illustrator, Premiere and After Effects to create branded social media content; Produced short form videos for Shark Week
- Monitored and tracked social activity and engagement to develop digital strategy initiatives
London Fashion Week Assistant, Jan. – Feb. 2017
- Integrated Fashion GPS into the maintenance of the London Fashion Week guest lists
- Assisted the events team with the production of the LFW runway show
- Coordinated the distribution of show assets to VIPs and industry influencers
Digital Intern, Sept. – Dec. 2016
- Conducted research and produced articles for THR.com, covered entertainment events and premieres
- Modified THR.com’s basic code to improve UX and promote interactive and multimedia content
- Ran social media for Pret-a-Reporter and THR and provided live coverage of various awards shows
Editorial, Features Intern, May 2016 – Aug. 2016
- Conducted research, transcribed interviews and produced stories for harpersbazaar.com
- Compiled culture lists, managed incoming press materials, corresponded with PR contacts
- Managed the executive editor’s budget, daily/travel schedule and administrative tasks
Entertainment Relations Intern, January – May 2016
- Worked closely with celebrity stylists and influencers to promote the brand’s presence at events
- Assisted with showroom merchandising, integrated Fashion GPS into sample management
- Wrote press releases for product launches and special events, conducted digital trend research
New York Fashion Week Support Staff, February 2016
- Assisted casting, social media coverage, entertainment/partnership relations and show production
Digital Media and Creative Services Intern, August 2015 – January 2016
- Integrated digital media into marketing campaigns and events, promoted partnerships with influencers
- Produced original content and concept pitches for social media and coordinated photo and video shoots
- Covered special events on all social media platforms, helped launch live streaming on the BCBG website
Digital/ Editorial Intern, May – August 2015
- Produced content for print and digital platforms, transcribed and conducted research for interviews
- Managed press materials and relationships with brands, publishing houses and production companies
- Assisted in the weekly production of NYLON TV, pitched ideas for featured content and special guests
Digital Marketing and E-Commerce Intern, December 2014 – May 2015
- Produced multimedia content for the Planet Blue Blog and social media sites
- Directed and assisted on photo shoots, pitched shoot concepts and conducted location scouting
- Wrote product descriptions, merchandise reports and press releases for product launches and partnerships
Staff Writer, January 2013 – August 2015
- Contributed bi-weekly articles
- Head writer and photographer for “Caitlin’s Corner.”
- Conducted interviews and research for feature stories
USC Presidential Scholar – Half Tuition Scholarship
Global Scholars Prize Winner
Thematic Option Honors Writing Program
International Media Studies Program in Rome, Italy - Spring 2017
Lambda Pi Eta Annenberg Honors Society
National Merit Scholar
Dean’s List 2014-2018
Alpha Lambda Delta National Honors Society and Trojan Scholar Society Member
USC Annual Research Conference Panelist - 2015